Former Vice President Kamala Harris’s 2024 campaign accounts were reactivated on Thursday on the social platforms X and TikTok as part of a new initiative to engage young voters in anticipation of the midterm elections.
The KamalaHQ account on X posted an enigmatic video on Wednesday showcasing attempts to access the account. The user attempts to log in using the passwords “waytooonline,” “thebabysitterisweird,” and “project2025wasreal,” all of which are incorrect.
The term “headquarters” is acknowledged prior to the screen turning black, at which point the word “Tomorrow” appears on the screen.
Harris collaborated with the progressive nonprofit People For the American Way to rebrand her social media accounts as Headquarters, characterized as a “youth mobilization organization” and a “next-generation campaigning” initiative, according to a statement acquired by NewsNation, The Hill’s affiliated network.
Headquarters’ goal is to “mobilize pro-fairness, pro-democracy young people against far-right extremism. The former vice president, who ran an unsuccessful bid against President Trump in 2024, will be the organization’s “chair emerita.”
“I have good news,” Harris said in a YouTube short video posted late Wednesday night. “So KamalaHQ is turning into Headquarters and it’s where you can go online to get basically the latest of what’s going on, and also to meet and revisit with some of our great, courageous leaders, be they elected leaders, community leaders, civic leaders, faith leaders, young leaders.”
“I’m really excited about it,” she continued.
The rebranded account shared the video on X Thursday morning with a post that read, “Welcome to Headquarters, the new Gen-Z led progressive content hub.” The banner photo features an inverted image of a bald eagle with the U.S. flag, and a light green “Headquarters” subtitled with “A News Co” written on top.
Harris is seen by many as a top prospective candidate for the 2028 Democratic presidential primary election.
Last year, she traveled nationwide to promote her memoir “107 Days,” which centers on her short-lived White House campaign, and encountered inquiries regarding a potential re-election bid.
In a subsequent interview with the BBC, she hinted that she is “not finished” with public service.
The book provoked dissent within the Democratic Party, as remarks regarding former President Biden, former Transportation Secretary Pete Buttigieg, Pennsylvania Governor Josh Shapiro (D), and California Governor Gavin Newsom (D) encountered backlash.
Harris consistently critiques the actions and policies of the Trump administration. She recently opposed the administration following the arrest of former CNN host Don Lemon in Los Angeles.
“Today, Donald Trump and his administration are once again trampling on our rights and our freedoms. Journalists Don Lemon and Georgia Fort were fulfilling their duty to the American people to report and inform, and they have been arrested for it,” the former vice president wrote in a statement.
“Donald Trump continues to consolidate power and show a flagrant disregard for the rule of law,” she added at the time. “This arrest is another affront to our rights and freedoms and should alarm and enrage us.”
